A website landing page is created to attract a potential audience. To do this, it must contain important information about your product/service. In our article, we will discuss what types of the benefit of using our database landing pages there are and how they help promote a specific product.
Main goals of a web page
Goals can be divided into several types:
registration of an application for the purchase of products;
order a call back;
registration of a potential buyer;
ordering goods online (if technically possible).
The basic rule for creating a landing page is that it should be focused on one goal.
This is how pages become selling pages. Need more details? Read on to learn how to create a one-page selling site .
Website Landing Page Conversion
The effectiveness of any website is measured by the conversion rate:
Conversion = number of buyers / number of visitors * 100%
A well-designed landing page has high conversion rates. To increase it, you can use the AB testing method, which will help you make smart changes to the site. What will help you increase conversion:
beautiful titles created using the 4U formula;
laconic, well-thought-out structure ;
well-chosen color scheme ;
real reviews about the product/service and the work of your company;
original selling content .
Stages of creating a website landing page
Depending on whether you do it yourself or use an agency, the steps differ.
If you decide to make a landing page for free with your own hands, you need to master a programming language or a designer editor. However, in any case, you need to:
Develop a competitive USP that will demonstrate the benefits of contacting your company.
Describe your services and benefits.
Add photos, certificates and other relevant content.
Fill in your contact details.
Correctly arrange forms to capture the user's attention.
Select and verify a domain name .
If you plan to order a landing page from a professional agency, all you need to do is fill out a brief for the service. The manager will do the rest. Call if you want to create a landing page quickly and without extra effort: 8-800-505-43-12.