Good news for marketers, right?

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BERT is not the first algorithm based on machine learning technologies. Its older brother is the RankBrain system, which has been working since 2015. RankBrain is part of the Hummingbird algorithm, which is responsible for the emergence of LSI texts. WE WILL PROMOTE YOUR BUSINESS Read more How will BERT affect the issuance There are two pieces of news. Both are good. First, BERT does not rank pages or ban sites .


The algorithm is designed exclusively to recognize user requests and will be hong kong consumer email list useful to everyone. Yes, marketers and site owners too. BERT will bring in targeted visitors by accurately recognizing long queries. There will be no more random people on the site, and conversion will increase.Second, BERT already works with the Russian language . Since October 2019, it has been tested on the English-language Internet, and since December 9, on the Russian-language Internet.


Enough time has passed since the algorithm was implemented for site owners to be able to evaluate the results. No: unlike the Panda algorithm, the introduction of which was a real revolution in the world of SEO and forced many site owners to reconsider their attitude to texts, BERT only slightly improves search through smart query processing. Another important thing is that the algorithm opens up new opportunities for promotion.