It indicates the percentage of

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CVR (Conversion Rate)
CVR stands for Conversion Rate. users who have achieved the final result among those who have visited a website. CVR is calculated by dividing the number of conversions by the number of users who visited the site. To australia accountant email lead improve CVR, measures such as improving the content of the page are necessary so that users who visit the website are led to conversions.

Call to action
CTA stands for Call To Action, and refers to guiding users to the desired action on a website. It is displayed as a button to purchase a product or a link to a page introducing the use of a service. If the purpose of the website is to make inquiries, you can guide users by creating buttons such as "Inquire here" or "Free consultation here."

CTR (click through rate)
CTR stands for Click Through Rate, and is the percentage of times an advertisement or web page is clicked. The higher the click rate, the better, and if it is low, measures are necessary. If an advertisement is displayed 100 times and 5 of those are clicked, then 5 clicks ÷ 100 displays = 5% click rate. Although it varies depending on the type of media, the average CTR is said to be 1-2%.