Content Personalization - What is it, tips and examples

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Content personalization is the process of tailoring content to the interests, needs, and behavior of a specific user. It allows companies to create unique customer experiences, increase audience engagement, and boost conversions. It is a key strategy in modern marketing, taking into account vast amounts of user behavior data.
Why is content personalization necessary?

Modern consumers expect a bulk sms saudi arabia personalized approach. Research shows that 80% of customers prefer to interact with brands that provide a personalized experience. Personalization solves the problems of increasing loyalty, optimizing the customer journey and increasing profits. For example, personalized recommendations on the Amazon platform generate more than 35% of the company's sales.
Main aspects of the term

Content personalization is based on a number of principles:
Audience segmentation. Users are divided into groups based on interests, geography, demographics, and other characteristics. For example, streaming services like Netflix analyze viewers' preferences to create unique recommendations.
Data analysis. Data on user behavior is used: browsing history, clicks, time on the site. For example, online stores study the shopping cart to offer related products.

Contextual marketing. It takes into account what device, time of day or location the user is on. For example, mobile food delivery apps activate notifications with offers during lunchtime.