Consumer promotion – stimulation aimed directly at the consumer of goods and services. The goal here is to retain old customers, attract new ones and drag customers away from competing companies. Below – a little more detail about this type of incentive marketing.
In general, for each of its types, the following conditions are important:
attractiveness to buyers;
conveying valuable information;
factors that push for purchase (certain benefits that are important to the client);
a clearly stated invitation to purchase.
What does incentive marketing line database give to brands? It makes people more active in purchasing goods and services, attracts new customers and makes old ones more loyal.
Offer discounts
By reducing prices for a certain period of time, a company can, for example, encourage customers to explore new product offerings. For example, if a café serves a new dessert every day at an attractive price, people will be eager to try it. In addition, discounts work great when you need to sell off leftovers quickly (to sell products before their expiration date, or to free up warehouses for a new shoe collection, etc.).
Offer discounts
The following marketing techniques are used here:
"Price contrast". Obviously expensive and obviously cheap goods are placed in a row on the shelves. Then those that are priced at an average price start selling actively;
attractive limited-time promotions;
advantageous packaging volumes (larger than usual, or two for the price of one, etc.);
placing goods directly at the checkout;
pre-holiday, seasonal promotions (to create the illusion of increased demand);
colored price tags. It has been scientifically proven that black font on a yellow background works most effectively.