Advancement in the gaming world

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The rarity of its colour, fuelled by influencer campaigns on social media, is the perfect mix to sell products all year round. Dyson has a second string when it comes to putting consumers at the heart of its products, the brand puts KOLs at the heart of its products, but they are first and foremost users. The brand puts KOLs at the heart of its products, but they are first and foremost users. @kimberleybudinksy the Dyson user from A to Z, highlights the different ranges of Dyson products while involving her family and her daily life, she is convinced by the brand's products, despite their high price, and does not hesitate to integrate these technological objects into her daily life because they now also respond to this need for design and not just for efficiency.

Dyson's marketing strategy does not stop at the doors of social media, the brand is not only associated with several hair salons or stores around the world, but is also present at most of the fashion week shows, the same events propelled on social media thanks to the influencers now invited to sit in the front row.


On another note, a notable launch has recently gone viral, initially on specific platforms such as Twitch and quickly across the digital universe around the world, we are talking about the game Harry Potter: Hogwarts Legacy . Fans of the universe have been waiting for the game's release for years and it is clear that it has not disappointed them.

Stunning graphics, advanced features and a respect for the magical universe, the chief of vp and training email database promise has been kept on the whole. A double marketing success, it can only be played on PC or Playstation 5, the same console that has been out of stock since its launch in 2020.

Frustration is an exceptional sales lever for brands, and when two such popular worlds come together, things become explosive. Playstation sales, for the lucky ones, have increased and Sony has finally consolidated its reputation in the market, while it is estimated that the game has sold close to 12 million units worldwide.

Numerous influencers were active in promoting the game through various channels, from Real to live broadcasts and sponsored posts, communication around the game invaded all social media platforms. Some of them were able to try it out for the first time in order to share their impressions, reactions and emotions with their communities, such as @KhrazeGaming with its 434K subscribers on Youtube.

Here we find the original format of the tech world, testing the game, the features and then presenting it to the public . YouTube and Twitch have become, in a few hours, the space of exchange par excellence for content creators and their fans. For consumers, an early version of the game was also available at a higher price than the initial one. This early access allowed them to play it in advance and is once again a masterstroke by distributors. On TikTok today, the hashtag #hogwartslegacy has 5.8 billion views . On Twitch, the topic has 547K followers and as many influencers from all over the world who have a common goal: to finish the game and test it in all its aspects. An unprecedented impact and resonance for a video game.

When tourism and experience merge with the UNU

Technology is everywhere. These new technologies are not just reserved for digital media, but quite the opposite. Whether in the kitchen or in e-mobility, high technology and, above all, the design of a product comes to the forefront compared to a more ordinary object. The German electric scooter brand Unu has been able to embrace technology and stand out among the large groups of already well-established scooters or thermal scooters.

Founded in 2013, the company initially put a few scooters on sale in Europe without ever producing a finished product. After years of use and improvement, the brand is now present in 6 European cities: Berlin, Vienna, Paris, Amsterdam, Munich and Hamburg. The Unu scooter is based on modifications suggested by customers, it is a user-centric product that was born thanks to digital technology and lives on thanks to digital technology. The brand offers two scooters, one classic that takes advantage of all the technology of the electric Unu, the other that has all the assistance, support, app and cloud options that allow you to connect your scooter to your phone and therefore to your daily life.

When it was officially launched, Unu took Europe by storm by providing vehicles to be used by influencers with the promise of discovering your city in a new way. It is now one of the most responsible and connected brands in terms of micromobility and has chosen influencers such as @trickytine to present the concept to its 33K followers on Instagram, even as the waiting list for its new limited edition product has opened.