A business blog should be more about what’s important, education and facts. And the structure should reflect this by being well-organized and easy to understand. The basic structure of a blog includes an introduction, body, and conclusion.
First, the introduction deserves special attention as it needs to grab the reader's attention and clearly state what value they will gain from reading it. Include a clever hook and briefly recap what you will discuss in the essay.
Next, break the body text into short sections so it’s easy to skim and still grasp the main points. Break up the text with headings in big bold letters to make them stand out, and incorporate images so it’s not just one giant, intimidating article.
Finally, in your conclusion, summarize the main points of the article and then provide actionable advice so that readers know what to do with the information they just learned.
5. Have someone proofread it before publishing.
Although this step may be difficult for a small company with a cyprus telegram number database one-person marketing team, proofreading makes a world of difference. If you haphazardly publish a blog post without properly checking for errors, readers won’t be quick to return to your site when they spot your typos. Grammatical and spelling errors will only cause you to lose trust with what could be your future customers.
If you work on a very small team, I recommend at least installing a grammar checker widget like Grammarly to point out errors for you. Grammarly will even highlight disorganized or awkward sentences and suggest clearer ways to phrase them, so it does a lot more than a basic spell checker.
Whenever you publish a new blog post on your website, make sure to share it on all your social media accounts as well. This can increase traffic to your webpage, and by adding backlinks, it can improve your eventual SERP ranking. This also allows your colleagues and followers to share your content and expose it to a wider range of people.
As you develop a habit of posting regularly, you should also track metrics on web analytics tools to assess your blog’s progress and ROI.
Important metrics to track:
Total blog visits
Web traffic sources (social media or organic search?)
Popular Posts
Average views per post
Engagement on social media (likes, comments, and shares)
Review and analyze this data regularly and try to understand what works for the keywords you are targeting and what types of articles rank high on Google. Do PDCA (Plan, Do, Check, Act) and change your topic, writing style, length, etc. if you think it is necessary.
8. Any final advice?
Remember, for business blogs, it’s always best to keep it short. Every sentence should serve a purpose. Go back and review your draft to see if any sections are repetitive. Readers don’t have the patience to tolerate long, excessive text in a digital format. Focus on conveying useful information from the first paragraph.
Now, armed with these general blogging guidelines, start challenging yourself to write posts that produce better results. Oh my, bloggers.
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