CRM (Customer Relationship Management) is a system for managing relationships with customers. Using modern information technologies in business, most companies choose a CRM system to compete for a client, increase profits and business value. A simple question will help you understand whether you need a CRM: do you have clients?
CRM can be called any option for monitoring and accounting top benefits of using fusion database of clients. If you record data about clients and calls in paper form or in an Excel table, consider it a CRM system. But only if you top benefits of using fusion database can control all interactions with clients and companies.
CRM systems created on the basis of different technologies are divided into two types:
Standalone (autonomous) — a license for installing and using a software product. You receive a solution, install it on your own server and, if necessary, modify it to suit your needs. In doing so, you use the capabilities provided by the CRM system provider.
Saas (cloud service) - in this case, all software and data are located on the service provider's server. You get online access to the system through a browser, client program or mobile application. All processes occur on the service provider's side.
How to choose a CRM system for your company?
The market of ready-made solutions is constantly evolving, so it is becoming difficult to objectively assess what is right for you. What should you focus on when choosing a ready-made solution:
If you are a major player with large turnover and specific sales processes, then pay attention to a ready-made specialized system or develop it from scratch to suit the needs of your company.
If you represent a small or medium business without specific sales processes, focus on ready-made Russian solutions.
This is not a tribute to fashion or import substitution, but real advantages that will be useful for your business:
specificity - domestic development is as close as possible to the realities of Russian business. It already includes typical processes, including those related to legislation.
documentation and support service in accessible Russian.
What does CRM give you?
Any CRM system offers you transparent primary data to rethink your business from a sales perspective. You will see and be able to evaluate:
the workload of managers and how they work with potential clients;
How many deals were missed and why this happened.
Once you have this data, you will begin to change your sales process, which will eventually lead to increased profits!
Don't be afraid to change for the better! And we are ready to support you: our company will help you with the implementation of a CRM system. Extensive practical experience allows us to give valuable advice on working with amoCRM, taking into account the specifics of a particular business. Want to learn more - call and consult with professionals.
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