Here we will cover several popular questions that arise when developing a presentation.
Who needs to be involved in the work?
Ideally, a marketer, a copywriter, a designer, and the company's manager should participate in creating a presentation. At the same time, it is necessary to properly build interaction so that each team member helps, and does not hinder, the other.
A 15-page presentation takes about 25-50 man-hours to develop. This data allows you to estimate the costs that will have to be incurred to create a good media kit.
What are the prices for media kit development services?
Here, everything depends on mint database the volume and content of the presentation. Developing a media kit is a complex task. Thus, you will have to spend from 10,000 rubles on marketing analysis and drawing up the structure. The design will cost at least 500 rubles per page. The total cost of work is on average 30,000 - 35,000 rubles.
A quality presentation requires more than just a beautiful design. A copywriter's services for writing the text content will cost 9,000 rubles. Testing the presentation on focus groups costs another 6,000 rubles. This stage is necessary, as it allows you to understand which elements need to be improved, and which ones need to be completely redone to increase efficiency.
Additional information for compiling a media kit
How to make a media kit for a foreign target audience?
To develop a media kit for a foreign audience, you need to involve a native editor. Otherwise, you may make inaccuracies that will create a feeling of carelessness. To avoid such problems, check the text with a native speaker. Be responsible when choosing a performer: editing ordered on a freelance exchange does not always guarantee quality work.
Mistakes when compiling a media kit
A competent presentation allows the user to get answers to the questions: what kind of company is it, what can it offer, is cooperation advisable? The media kit should not turn into a means of self-admiration or be loaded with an excessive amount of unnecessary information. Otherwise, there is a high probability that the presentation will not achieve its goal.
Let's look at some standard mistakes that are made when developing a media kit.
Data deficiency
The text should contain not only abstract arguments and a story about achievements and difficulties overcome, but also specific figures. Otherwise, the presentation may make an impression, but not provide rational arguments in favor of the decision to cooperate.
Complex design
Minimalism in details will help judge the professionalism of the media kit creation. It is advisable to use light colors in the design and not clutter the sheet with unnecessary graphics. The logo should be placed neatly, and not fill the entire background of the page.