Can SERP lability be explained by a multi-armed bandit?

[sumaiyakhatun27]

Bad Cop: How Not to Act After a Multi-Armed Bandit Appears Head of the Search Engine Promotion Department at Wikimart.ru Mikhail Slivinsky offers several dubious tactics in an article for Searсhengines.ru . In this case, the respected colleague chose a not entirely correct approach. Everything should be done the other way around. Don't give a discount on a product or free shipping The idea is clear: as soon as the owner of an online store notices that Yandex's bandit algorithm has sent a page with some product to the top, he should immediately give customers a discount.


This will increase user satisfaction and improve behavioral factors. thailand email list Accordingly, the page will remain at the top. It's good if a store sells three products. But what if there are 333? Or 3333? Will the site owner have time to notice the jumps in positions and make the necessary changes to the site before the next bandit raid on the search results? The screenshots above show that sites drop out of the top for one day.


Most likely, new resources stay on the first page longer, since Yandex needs to collect a sufficient amount of user data. But you cannot predict the specific period of time a page will stay in the top. In that case, what to do with the promotion? End it as soon as the search engine tests user satisfaction? Continue the promotion and pretend that it is a planned decision?