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What could go wrong? When starting an online store, you want to sell everything to everyone in order to satisfy the needs of the widest possible audience and make more money. This is a mistaken approach that will lead to unnecessary expenses.
What to pay attention to! When advertising database forming the assortment of an online store, it is necessary to take into account many factors: from seasonality and demand for goods to narrow segmentation of the target audience. Subsequently, the assortment is adjusted and optimized.
The article explains:
How big should the range of an online store be?
Factors Affecting the Range of Products in an Online Store
First steps to creating a range of products for a new online store
10 Important Rules for Forming an Online Store Assortment
6 steps to create a permanent assortment of an online store
Adjustment of the assortment of the online store
Optimization of the assortment of the online store
3 tools for optimizing the assortment of an online store
How to make the product range work for the conversion of an online store
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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How big should the range of an online store be?
According to Data Insight forecast , in 2023, sales volume in the eCommerce market will reach 7.4 trillion rubles, an increase of 30% .
Data Insight Research
Source: Data Insight
Therefore, the issue of expanding the range is especially acute. Each seller strives to expand the range of goods as much as possible so that each buyer can find what he needs. However, it is impossible to cover absolutely everything; there are not enough resources or warehouses for this. If you offer the client only a few items, he will think that he has nothing to choose from at all. What to do?
The range of products in any store, including online ones, is constantly changing, adapting to the changing needs of customers and market conditions.
This happens for the following reasons:
When launching a store, it is impossible to accurately predict which products will be in demand and which will be of no use to the consumer. First, a test catalog is compiled, and then, as information about sales accumulates, some items will have to be ordered in huge quantities, and some will have to be abandoned.
Skis and skates are in demand in winter, and skateboards and bicycles in summer. This does not mean that no one will buy skis in summer, but the demand for the same product changes depending on the season.
Declining popularity of products. If yesterday there was a queue of gamers wanting to buy a PS4, today a new model has entered the market – the PS5, and demand for previous-generation consoles has immediately fallen. Updating the product line of any manufacturer inevitably affects the range of products sold.
Warming up the audience. Customers will lose interest in the store if nothing is added month after month. To retain the audience, you need to replenish the assortment with new products and inform customers about this.
Even if you managed to select an assortment the first time, in which there are no unclaimed goods, and everything sells like hot cakes, this does not mean that you can rest. Changing the assortment, finding the best product for the client are mandatory condi