Lack of implementation strategy
When developing the technology for introducing the system into the company's practice, it is necessary to define the goals and objectives of marketing, the metrics used to evaluate the results, and proposals for improving efficiency. The strategy must be specific, otherwise it will be difficult to achieve improved indicators, and the implementation of CRM will not give the expected effect.
Refusal of manual control of the system
Even if you fully automate mom database your work with clients, you can't do without a marketer who will segment consumers, make offers, conduct testing and analysis. These standard operations are necessary for the normal functioning of the CRM system.
Refusal of expert assistance during implementation and maintenance
The department implementing CRM needs to have its own IT specialist so as not to shift the work of installing and configuring the system to other departments. Otherwise, you will not have enough time to improve the indicators.
Poorly designed action plan
If the implementation process is not described in sufficient detail, there is a risk of making a mistake at some stage and then allocating funds to correct it.
Stop collecting new data
CRM marketing involves constantly updating and supplementing information about clients. If you do not pay attention to this, you can choose the wrong category for the consumer and, at a minimum, make an irrelevant offer. So, when a client moves to another city, he should no longer be informed about promotions at his previous place of residence.
Thus, the active spread of information technologies leads to the fact that CRM systems are beginning to be used everywhere. They allow successfully processing large volumes of data in order to prepare effective marketing activities.
It is safe to say that CRM marketing gives a company the opportunity to tell a large audience about itself and its products. At the same time, the implementation of a marketing strategy in practice should be done only after making sure that it will be useful in the current conditions.