Famous campaigns with influencers from Spain in the luxury sector

[Dimaeiya333]

Influencer marketing is an essential part of luxury brands’ marketing campaigns. 75 % of luxury fashion and beauty brands confirm that they also benefit from collaborations with content creators, especially to increase brand visibility. Today, many luxury companies have launched successful influencer marketing campaigns, which we will discuss in depth in this article.

Dolce & Gabbana and male fashion influencer Pelayo Díaz
Pelayo Díaz starred in one of the most successful campaigns for the Dolce & Gabbana brand, through the co-creation of a capsule collection. The famous Spanish model and fashion influencer developed a 13-piece collection, which included some habotai silk sets with kaleidoscopic prints inspired by classic pajamas, with motifs such as tableware, shells and virgins.


Dolce & Gabbana is a brand known for its continuous bets on influencer marketing, finding the most effective channel to connect with the new generations. In fact, since the early 2000s it has carried out successful collaborations, seating prominent bloggers in the front row of its shows.

This company has understood the process of digital transformation that the fashion industry has undergone, which is why it constantly uses important personalities from around the world as its image, such as the Kardashian-Jenner sisters, Gisele Bündchen, Monica Bellucci, Ayumi Hamasaki or Isabella Rossellini.

About campaigns: Real and creative examples of influencer marketing campaigns

Bvlgari with actress and influencer Úrsula Corberó
Appointing influencers as brand ambassadors is one of the most common and efficient types of collaboration for brands, as medium and long-term relationships are created, increasing followers' trust in your product . This wa owner/ partner/ shareholder email database s precisely the model chosen by the luxury brand Bvlgari, appointing the Spanish actress and influencer Úrsula Corberó as the brand's ambassador during the presentation of its new collection in Dubai. At that event, a selection of jewelry was shown highlighting diamonds and various precious stones, forming a collection called #Fiorever, which evokes eternity and flowers.

The efficiency of this collaboration was reflected in the fact that shortly after Úrsula shared the preview of her first campaign for Bvlgari on Instagram, the video obtained more than half a million views .


Genny, the Italian firm and its autumn/winter campaign with Georgina Rodríguez.
Genny, the Italian fashion brand, launched a campaign in 2023 with Georgina Rodríguez. Georgina, a well-known model and influencer, is the face of Genny's autumn/winter collection. The campaign has featured Georgina Rodríguez wearing clothes from the brand and has been featured in various media outlets. Georgina Rodríguez has demonstrated her style and elegance by representing the Genny brand in this campaign.

The photos taken in a luxurious mansion in Madrid were captured by renowned photographer Vanina Sorrenti.

With this advertising strategy, Genny seeks to create brand awareness , generate interest in its products and attract new customers . For this reason, they decided to select the Spanish influencer with the most followers in Spain, who today also represents an icon of fashion and luxury.