How to Use Google Trends for Keyword Research

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The first step in creating SEO-friendly content is to figure out which keywords to focus your content on. First, determine which target audience you want to reach with your website, then think about the problems they might face and what information they might search for on Google.



Next, you can search for the most popular search queries and keywords using tools like UberSuggest or Google Adwords. These keyword research tools will give you the monthly search volume and the average number of cambodia telegram number database backlinks to the best performing pages using that keyword. You can also find out which topics are gaining popularity on Google Trends, which allows you to examine the rise and fall of keywords since 2004.

❷ Competitor website analysis



Next, to surpass what’s already on the first page of Google, you have to create something better. That’s why you need to start by doing an audit of all of your competitors’ websites that are successful in SEO. Find out the “keyword gaps,” or the keywords that your competitors are hitting on Google, but your website isn’t, and start using those keywords as well.

➌ Draft an outline

The third step is to draft an outline for your content. Typically, a blog's outline will include a title, introduction, body, and conclusion. The title should include the main keyword you're targeting, while the introduction should succinctly tell readers what they'll gain from scrolling through. Next, in the body, try to include the same basic sections as Google's front page, while adding some original content that you won't find anywhere else. Finally, the conclusion should summarize all the key points and then provide readers with suggestions on how to use this new knowledge.


❹ Write an article

When writing content, you have to make sure you think from your customer's perspective. Explain jargon in simple terms, use analogies to make it easier for readers to understand what you are talking about, and make the reading experience easier through formatting such as bulleted lists, videos, and charts. This content should not be written to promote your product, but to provide useful information to your customers.

Also note that you can’t skimp on proofreading ! While it may not directly affect SEO, spelling or grammar errors can cause readers to think your company is unprofessional and quickly bounce from your site.

Summarize

The main point I hope you take away from this article is that SEO isn't as complicated as it seems. It's built on the simple idea that Google wants to provide the best results for its users, so the highest quality content ends up on the first page. Chances are, you want to provide useful information to your customers no matter what, so following SEO guidelines when writing a new blog can only be in your best interest. However, SEO is a long-term strategy, and it's not often that your rankings will rise until a year or two has passed. The rewards are undoubtedly worth it, though. With SEO optimized content, you can maintain a steady flow of traffic, increase your conversions and inquiries, and generate more and more sales from your website.