High-quality backlinks are an important indicator for search engines to determine whether content is useful to users. The quality and quantity of backlinks directly affect rankings. A large-scale survey by the American SEO company pr directors mailing leads Backlinko also confirmed a strong correlation between the number of backlinks and search rankings.
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The History and Evolution of Backlinks
The history of backlinks is closely related to the development of SEO. In the early days, the number of links was the most important factor, and artificial links and mutual links were effective. However, as Google's algorithm evolved, high-quality natural backlinks became more important.
Now, the emphasis is on content value and EEAT, and with the introduction of AI, more sophisticated evaluation is being carried out. Backlinks are still important, but the way they are acquired has evolved to emphasize transparency and providing value.
The birth of backlinks and their early role
Backlinks have been a fundamental element of SEO since the early days of the web, but their importance increased from the era of directory search engines in the 1990s to the rise of Google in the 2000s.
How backlinks affect rankings
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