Also, buyers today expect a certain

aminaas1576 · Post by **aminaas1576** » Mon Jan 20, 2025 5:04 am

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Ilya Moiseev, digital director of Partitet Development, ENKO Group of Companies, Gallery of Developers

"Housing prices are rising — and this is the key objection of most clients. Therefore, many developers are working on attractive payment programs — credit, mortgage, preferential, dynamic. level from developers — what was yesterday's USP — good courtyards, good entrances, infrastructure, today — is a mandatory attribute of any player. Therefore, we have to look for non-standard solutions, non-standard positioning that will be close to the audience. For example, wellness formats of housing and improvement, or technologization — complex telemetry, smart home and entrance, interactive courtyards"

Electronics
M.Video
The Russian leader in sales of equipment and electronics on the market since 1993. The company has over 10 thousand employees, annual revenue of over $1 million, largely due to active e-commerce and promotion in social networks.

On VKontakte, the brand has a lot of entertaining video content with text posts. Here, M.Video actively promotes its products, promotions, and charity projects. The posts get tens of thousands and even india consumer email list millions of views!

Cool interactive content on social networks is one of the brand's specialties. Look at the cool thing M.Video did for Black Friday last year. In general, the brand enjoys interacting with the audience and engaging them with non-standard content solutions. The VK account also has many educational and useful posts and contests.

But the company's Instagram posts are completely different. The brand actively uses reels and is promoted through collaborations. For one of them, the company invited top celebrities, the bright and recognizable singer Klava Koka and the popular DJ Smash. In the video, the heroes get acquainted with the brand's AI - the character MV and the company's technological innovations, which throughout the video make the musicians' lives better, turning them into stage superheroes .