Negative reviews and comments? Stay calm and always answer!. Customer usa phone number list reviews and comments are an important step in your marketing campaign and can have a significant impact on your search rankings; keep in mind that 84% of consumers trust an online review as much as a personal recommendation. However, not all reviews are positive and at some point you will also encounter negative reviews. Fortunately, this does not always have to be a bad thing, negative reviews can also work in your favor as a business opportunity... if you know how to react!

Be positive though. Anyone who has ever worked in customer service knows how difficult it is when a customer attacks you. A negative review can be devastating and as a human your first instinct is to go on the defensive, but that doesn’t mean you should attack back. We recommend that you approach all negative reviews with a calm and positive attitude: let the customer know that you have heard their concerns, even if you are not wrong you should never make the customer feel like the victim. And never ignore the review.