Marketers Consider Metas Instant Form Question 1

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Below, we'll explain how to use these enhanced tools to create featured ads. Please note that starting in July 2023, these tools will only be available in Ads Manager. While it's possible to create featured ads directly from your Facebook Page, the workflow is still relatively basic and doesn't support conditional logic.

#1: How to Use Conditional Logic to Automatically Filter Leads
To use Meta's new conditional logic tool, first open Ads Manager afghanistan business email list and create a new lead ad. Then follow the steps below to build your ad group, ads, and instant form.

Select conversion settings
At the ad group level, select Instant Forms as the conversion location. You'll set up your form at the ad level.

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Keep an eye on your ad group's performance goals. By default, Ads Manager usually chooses to maximize the number of leads. While getting more leads is a reasonable goal, it’s not what you want if you’re targeting high-intent leads.

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Instead, consider selecting "Maximize number of converted leads." This option is designed to allow you to connect with prospects who are more likely to convert after following up. Keep in mind that this performance goal may generate fewer leads overall. But since it should help you find more high-intent leads, this performance goal may ultimately lead to better results.