Changes to important content greatly impact relevance

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5. Each web page contains primary and secondary content. Primary content is in the page body ( tag). Secondary content is in sidebars, footer, header, navigation menu, various widgets, etc. Changes to the main content have a greater impact on the freshness of a page than changes to service data. In other words, you can rearrange widgets, add or change meta descriptions, and work with other service content as much as you like, but this will have virtually no impact on the relevance of the page from Google's point of view.


However, changes to the content in the page body will make it fresher. 6. Number netherlands email list of new links If Google detects an increase in the growth rate of the link mass, it considers this a sign of the relevance of the content. Imagine sites A and B that write about new products in the auto industry. Each site has a review called “List of the best cars for the Russian outback.


” Last year, each review received 2 new links per month. And in the new year, users put five new links per month on the review of site B, while the review on site A receives the same 2 links. Most likely, the owner of site B updated the review. He added 2015 car models to the list. Users appreciated this. Search engines also appreciate this.