It should not be beautiful or impressive

[aminaas1576]

Difficulties, tears and pain in working with bloggers
Transfers
The first and most uncontrollable moment, since you are not working with a service, but with real people. For the most part, bloggers are creative people who live at their own pace - which often does not coincide with your commercial plans and business management system (unless we are talking about authors who work with agencies and are regularly responsible for deadlines, and where communication and organization are carried out for them).

How to deal with this: (spoiler: no way)

Firstly , if you have deadlines that need to be met, you need to say so from the very beginning (right at the first meeting/in the first messages in the correspondence) and explain why these dates are important to you. It is important that this does not look like a whim, since many authors do not really care whether to release a video with an advertisement on the 15th or the 20th - they publish their content as soon as they are ready).
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secondly , as soon as you have a system and regularity in influencer advertising, you need to start booking a safety cushion. Let's say your monthly budget is 500 thousand rubles, then it would be quite normal to france customer email list book and negotiate with authors about placements for 600-650 thousand rubles. In this case, you will be calm, if suddenly something is cancelled or postponed, then you will have placements left in reserve. And if it suddenly happens that all the planned placements come out, you can either overspend a little (if this is permissible), or agree (also in advance) to postpone these placements to the next month.
Unselling messages
Advertising should sell. Here is a big fat point. , it should hit the needs and pain points of your audience (if we are talking specifically about attracting, we do not take into account working with a brand or PR direction, there, of course, are other rules.

I'll be honest, I myself was guilty of this at first and tried to talk about the product in a beautiful/multifaceted/epic/literary way in my advertising. In the end, I learned in practice that the most important thing is to talk about the product clearly. The simpler, the better. As my manager always said, "Explain it so that my grandmother would understand."