3. ALPINO and its "Back to School" campaign

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This influencer marketing campaign created by the Hamelin agency for the ALPINO brand, focused on promoting the special collection of school products, taking advantage of the return to school of students in Spain.

For this particular influencer campaign, various influencer profiles were selected, including micro and macro influencers who had a maximum of 300K followers on Instagram and 60K followers on TikTok. The creators were selected based on the brand's editorial line in order to create memorable content that would connect with the target audience.

The results of the digital influencer campaign exceeded expectations, reaching more than 1,200,000 target audiences and having more than 20,000 interactions across all published content .

About Nuria Casas: Nuria is a well-known influencer on TikTok and Instagram who, through her humor, has managed to win over more than 1.8 million people and generate a large number of reactions among her loyal followers. Her average engagement on this social network is 3.38%. On her Instagram account, she has also achieved a committed community of 1.1 million followers. The credibility of her audience is at 91 points and the average engagement of her posts on Instagram is 6.34% and on Reels 3.49%.

4. Hawkers; breaking records with their collaborations
Hawkers not only breaks records in online sales, but also manages to develop highly successful campaigns on various social networks. An example of this was its marketing campaign with influencers with different lifestyles and from different countries to reach one million followers on its TikTok account.

The process to achieve this was divided into two phases. The first, taking advantage of its expansion to the Mexican market and interest abroad, was based on collaborations with recognized influencers in the country such as Kunoo, Sofía Mata Yeas or Busheadoph.

For the second stage, when they had already reached 900,000 followers, thanks to the invitation on the influencers' channels, they carried out TikTok Ads campaigns with the Brand Days payment format. However, for the company, most of the credit goes to the influencers' content, in which the typical product placement content was left aside to make way for other social causes. For example, together with Busheadoph, the campaign focused on raising food for stray dogs in Mexico; for each follow obtained, the company donated a kibble, and so on until reaching a ton.

The result was as expected, the engagement and views of the campaign reached vp it email database more than 41 million people and almost 30 million interactions in 8 different countries.

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It is important to highlight that influencer campaigns can have different objectives, in this case, it was to reach a certain number of followers on a social network, however, this corresponds to a global strategy of the brand whose purpose is focused on conquering the Generation Z market , which spends much of its time on TikTok.

Hawkers constantly carries out various types of campaigns with influencers that have generated great success in terms of sales and brand recognition. Already in 2019, they had launched their campaign with influencers in Ibiza " Hawkers Dogma" , with which they reached 123 million impressions in just 7 days.

Aaron Piper, Jay Álvarez, Marta Díaz, Romina Malaspina and Taylor Caniff were some of the influencers invited to the retreat, where they spent a week interacting with the brand and learning about its philosophy. This philosophy is based on 10 commandments that represent the brand's values, beliefs and attitudes.

The results achieved were 123 million impressions and 3.5 million interactions on different social networks. In addition, 1,250 stories were published with the hashtag #hawkersdogma and 110 posts that achieved 18,000 comments, 2.3M likes and 3M views.

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