What not to do in the new era of SEO?

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The search marketing market is changing. Today, specialists understand this, and clients notice it. Let's talk about this. SEO Svetlana Kuznetsova Date of publication: May 22, 2014 6 minutes 6 083 What you definitely shouldn’t do today if your goal is a successful project and sales growth: Engage in promotion by positions One of the compelling reasons preventing the success of this scheme is the clearly visible tendency to complicate and lengthen queries, their desire for natural language.


According to both Yandex and Google, people today search for information using kuwait email list increasingly complex queries consisting of five to seven and even nine words. And promotion by positions assumes that a business “selects” the most important queries, from the point of view of its management, - in fact, a list of 10-15 words.


Considering that this list correlates poorly with natural queries, which are favored by both users and, accordingly, search engines, striving to form search results relevant to user queries, and also understanding that the place of the link authority factor has been firmly occupied, practically freezing the search results for high-frequency queries, by click behavioral ranking factors, it should be concluded that promoting by positions today is a waste of resources.