Here we talk about products and after-sales

[monira#$1244]

There is a multiplication effect between the four links of marketing, sales, production and after-sales. If each link is improved, it will help the overall performance. If each link is twice as good as your competitors, then your overall competitiveness will be 2*2*2*2=16 times

Maybe you think it's unlikely to be twice as good, so let's be conservative and improve each link by 10%.

1.1X1.1X1.1X1.1=1.46.

Even if each link is 10% better, it is still 46% better than the competitors! This gap is already obvious. And I think it is very possible for companies to be twice or even several times better than their competitors in marketing and sales.

It is definitely not an easy task to achieve the best in these four links. We will prioritize them here. Here I will talk to you about the underlying logic of these four links, because many of our followers are entrepreneurs or SOHOs, and you should spend your time on the most important things.

Deepen the essence of the four dimensions
The essence of marketing: to pave the way for sales before sales, to create favorable conditions, and to make sales easier to convert. Just like the combat methods used by the United States in recent years: to collect azerbaijan telegram number database sufficient intelligence before starting, then use missiles and air force to bomb first, and finally the Marines to harvest. Sales are like the Marines going up to fight hand-to-hand, and marketing is equivalent to the long-distance three-dimensional support in front. With the support of marketing, the success rate of sales operations is much higher than direct hand-to-hand combat.

The essence of sales: Provide 1V1 high-end follow-up services for VIP customers. Because cross-border procurement is still a highly professional business, there will be various pitfalls and accidents, and reliable sales are needed to follow up. You can look at the manager in charge of key customer sales in the bank, or the sales of cars in 4S stores, and the sales of the sales department. These people are all negotiating business with relatively large amounts, and the service they provide to customers is also very meticulous and careful. Basically, they will help you consider what you have considered and what you have not considered. This will make customers have a stronger sense of trust, and they are willing to listen to the sales opinions and follow their processes (this process requires repeated optimization of its conversion rate), and finally place an order. Here everyone reverses whether there are such reassuring sales staff in your own sales team. If you are a salesperson yourself, can you give customers this feeling?