The first thing we do is not to look for someone behind the malicious attack or some other reason, but to reflect on whether we have not done enough and where there is room for improvement.
So, we did the following:
Sort out the SEO related content and work on the site;
Find out the reasons for the doubts and form solutions;
Eliminate the problem at the root and set new internal standards;
1. Sort out the SEO related content and work on the site:
In terms of on-site SEO optimization, through further sorting, analysis and refinement, it can be roughly divided into two parts. The first is Technical SEO Audit, which is the on-site technical SEO review and optimization; the other is what we often call On-Page SEO , which is the on-site SEO element optimization.
Technical SEO optimization simply means starting from the technical level, from the website's server to the website's structure, testing the website's SSL security certificate and various HTTP status codes, ensuring the website's accessibility and structural rationality, checking the status of various links, and ensuring that the website does not have australia telegram number database various repeated redirects and 404 links, so that Google spiders can better understand our website and not waste crawling resources.
Technical SEO mainly includes:
Crawling and indexing issues;
HTTPS security issues;
HTTP Code Status (e.g. 3xx 4xx 5xx, etc.)
…
On-Page SEO is to ensure that the website's on-site SEO elements, such as page titles, are properly optimized, which allows Google to better understand the content of our website. This is a way to obtain higher rankings by improving the relevance of the content.
On-Page SEO mainly includes:
SEO Title;
Meta Description;
URL;
H1 tag;
Image ALT;
Page Speed;
…
2. Find the cause of the doubt and form a solution
Take a different approach and choose the right keywords
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