What gives? The thing is this: Even if your content appears to be merrily humming along on the surface, it could be riddled with underlying issues that are deterring customers and blocking sales. Like a glitch in a web browser that resulted in one e-commerce company losing more than $20 million in revenue. Ouch. You’ll never know unless you take a thorough look. And you can only do that if you measure and track your content’s performance.
Here’s where you’ll find out how. Based on a WriterAccess Academy webinar, this article gives argentina phone number data you the lowdown on assessing and improving your content marketing, even if you’ve never measured a KPI in your life. The truth is, measuring and tracking content performance is a must for: Identifying and fixing issues. Strengthening weak content. Capitalizing on strong content. Effectively reaching your goals. Keeping you on the path to success.
experts Andy Crestodina, Jeff Coyle, and Alice Ko and you’ll see exactly what we mean. 1. Beware of Subjective Opinions If you want digital content that makes YOU happy, by all means, rely on your subjective opinion. But if you want digital content that makes your target audience happy — and generates conversions — you want to rely on cold, hard facts.