Thanks to the available data, you will also be able to use other analytical tools, such as Facebook Analytics or Facebook Attribution .
Other Meta tools and their uses
Facebook Analytics
Facebook Analytics provides an overview of campaign performance, metrics, demographics, and the belgium email list devices users use. It helps you analyze your ad reports in more detail, and tracks customer journeys and channels through which conversions occurred.
Want to keep track of your website performance? Read our article about Google Analytics 4 to find out everything you need to know.
Facebook Attribution
Facebook Attribution lets you track traffic sources across platforms. It's generally recommended to enable it when you install the Pixel on your website. While you don't have to use it from the start, if you decide to do so in the future, you'll have historical data from the day you set it up.
Meta Audience Network
Meta Audience Network takes care of expanding advertising based on Meta Ads outside of the Facebook app, i.e. targeting users who are not Facebook members.
It is used by app publishers who can earn money by displaying ads on their platforms.