The key is in the buyer persona, in the deep knowledge of the target audience and in choosing the right influencer to reach them. How can we find this combination? Let's review some tips:
Research your followers. Looking through your own followers is a great way to find an influencer. If the user follows your accounts, they are more likely to already be a fan of your brand. Find out which of your followers are the most influential.
Research hashtags in your industry. By researching hashtags related to your company's industry, you can find those personalities that stand out and can add value to your marketing campaign.
Look for specific profiles. Make sure that the content generated by the cyprus whatsapp number database chosen influencers is consistent with the interests of your buyer personas. Identify values, tastes, concerns: what things they have in common, and that are related to your brand, move them.
Keep the geographic area in mind. If your company is in Argentina and you have the idea of expanding into Latin America, for example, make sure to look for influencers who are relevant where you want to take your brand. In fact, a well-implemented strategy of this type can be an excellent way to land in a new market.
Look for influencers who specialize in your brand's niche. Once again, the difference in campaign results is not due to the number of followers the influencer has, but rather to having found the one who most identifies and empathizes with your buyer persona.