5. Steps to start a good Social Selling strategy

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Once we know our resources and the current situation of our company and team, we can begin to develop a Social Selling strategy. Using this list as a starting point, although it must then be adapted to each business model.

1. Creating and optimizing LinkedIn profiles for sales
The profiles of each member of the sales team and the company's executives must be updated and focused on the business. It is important to take care of the images, descriptions, and work and professional experience. But above all, canada email list it is important to keep the dashboard updated and share content from both our company and third parties that is relevant to achieving our goal.



2. Content dissemination
Social Selling is not a passive strategy. Each agent must generate their own content, trying to become a reference , an expert voice that our prospect wants to consult. Of course, said content must be as aligned as possible with the content strategy being carried out.



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3. Prospecting through LinkedIn
Finding potential clients to contact. Many companies already have databases of potential clients that can be contacted on this professional network. If this is not the case or you want to feed them, we recommend purchasing the LinkedIn Sales Navigator license.


When prospecting, it is important to contact that person, but also their environment and all the people who may influence the purchasing decision process .



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4. Observation
This is the key moment of the strategy, although we know that many professionals do not give it the necessary attention and, therefore, achieve frustrated results. This phase is vital to understand our prospect. We have to observe and analyze their interests , concerns, how they behave in the sector, what their business concerns are and, above all, the pain points of their company.

5. Interaction
Let's take action. Interact with your target audience. Both with your own company content and with third-party content, and above all, by reacting to their posts. Comment, thank them, share what is interesting and give them your opinion on what they have shared. It is an opportunity for them to see your capacity for response and resolution.

Check out our post : License to annoy: commercial arguments to sell at the right time.

6. Connection
Also known as connect call. We refer to this direct interaction with the potential client to offer them a service. This proposal should try to resolve the conflict that you have previously detected in them. It is important not to rush into this step. We should have previously worked on the previous stages to be able to make this proposal and so that they do not feel strange because we know so much about their profile and their business.

Social Selling is not about contacting someone on social media and sending endless messages until they give in. With Social Selling we make ourselves known and get to know those with whom we will work in the future. Thanks to this strategy we lay a solid foundation for the future professional relationship.