Actions to complement the generation of B2B telemarketing leads Actions to complement the generation of B2B telemarketin

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Feeding the telemarketing team with contacts that can be converted into leads is the main challenge for marketing teams in companies.

According to the lead generation survey conducted by the marketing portal Chief Marketer, 51% of marketing professionals said they are responsible for the conversion rate in their companies. At the same time, according to statistics published by Hubspot in 2022 , 63% of marketing professionals recognize that lead generation is their main challenge.

Maintaining a blog and posting on social media as part of an overall B2B telemarketing strategy is the best way to ensure your operators are calling the right target audience and to increase the conversion rate of prospects into leads.

In today's post we want to remind you of 5 actions that will help you improve the results of your telemarketing team through blog posts and social networks:

Talk to your cold contacts
By following your contacts on social media, you can stay up to date with the topics that interest them. Write your blog posts about the problems your prospects face on a regular basis or explain step-by-step how your services and solutions can help them in their daily lives. If you do this, your potential clients will most likely end up subscribing to your blog, following you on social media, and sharing your content.

If you pamper every subscriber who becomes an MQL (Marketing Qualified Lead) , as he will have previously shown interest in your product or service, the call he receives from your telemarketing team will not be seen as an intrusion but as a natural continuation of a B2B relationship.

Blog without being annoying
Explaining the benefits of your products or services too early can give your prospects the impression that your marketing content is too direct and pushy. To generate leads from your blog and other social media, your content must offer something valuable to them. The best way to write is to try to be educational. The more potential customers you have trying to learn something from you, the more information they will be willing to give you and the better you will be able to convert them.

Converts smoothly
To increase the number of leads, remember to always include appropriate calls to action (CTAs) in your blog posts and social media posts. Prospects are more likely to click on a CTA that is clearly related to the topic of the content and can direct them to your website for more information.

People buy from people
Although it may seem obvious, remember to include your contact information on your social media. If you want to generate leads, make sure they can get in touch with someone.

Some potential customers qualify themselves as leads by asking about the benefits of your products or services. If the lead has followed the natural steps of your strategy, they will have met you, you will have shown them something that migh germany mobile phone number list t interest them, they have informed themselves and finally, they contact you. There you have an MQL ready for you to close your objective in a call.

Analyze, analyze, analyze
To optimize your lead generation strategy, collect as much data as you can from your blog and social media visitors so you can analyze:

What topics attract more clicks on CTAs?
Which message is more compelling to get prospects to access your landing pages and fill out a form?
What documents and content are downloaded by MQLs?
This ongoing analysis will allow you to continue with the practices that generate the most leads and eliminate those that don't work.

Taking action on the results of your analysis will direct the conversion process of visitors to those who are really interested in your offers. This way, your telemarketing team will optimize their time much better, stopping calling poor quality and cold leads, in order to focus on the hottest and most profitable ones.

At PGR we offer Lead Generation campaigns especially focused on B2B companies in the ICT Sector with the aim of generating qualified Leads.