You don't offer many payment methods
It is essential to provide different payment options: the user must be able to choose the method that is most suitable for him, without restrictions.
The confirmation page is not effective
The confirmation page, which indicates that the order has been placed, must be useful and complete . Include a button that allows the sheet to be printed, provide the contact details of your company or customer service - if there are problems, the customer must know that he is not abandoned to himself but that he can easily contact a manager who can help him - and send an email with a link that allows the order to be tracked.
To reassure the customer, it is important to be clear about the return and replacement policies . Remember that charging for the return service is a strong disincentive to purchase: do not underestimate this aspect and consider the austria email list idea of making the process of replacing an item quick and free.
You do not offer discounts and coupon codes
Sending discount codes to newsletter subscribers, offering a discount on the next purchase to users who are no longer buying from your e-commerce, establishing a limited period in which shipping is completely free, even for small purchases: these are just some of the possible options to build customer loyalty and increase engagement . In short, not offering any type of discount means giving up on increasing sales.
By avoiding these mistakes you can improve your e-commerce business, attracting potential customers and consolidating the relationship with acquired customers. At WAM we are able to follow your e-commerce project at every stage. If you want to know more about e-commerce, read our blog post The state of e-commerce: present and future of online sales .