An inbound marketing strategy requires a long time to be implemented effectively. But the results are guaranteed: every effort, in the end, is always rewarded. Precisely because inbound is a long process, it is worth, before moving on to the operational phase, to dedicate the right attention to planning the strategy, taking care of every detail with scrupulousness. Below, our advice for planning a successful inbound strategy. And remember: well begun is half done.
It is now established that inbound marketing is a methodology capable of bringing concrete results. The advantages of inbound compared to outbound marketing, in fact, are well known: according to the latest annual australia email list report by HubSpot, State of Inbound 2015 , inbound marketing campaigns allow you to achieve a higher ROI than outbound ones : this data is valid for companies of any type (B2B, B2C, non-profit), size and budget. This is why developing and implementing an inbound marketing strategy is a decision of vital importance for the growth of your business.
Yes, but where to start? What are the secrets to best planning an inbound strategy? Here are our tips to get off to a good start.
Analyze your current site
Before starting to develop an inbound marketing strategy, it is good practice to check the effectiveness of your current site , using specific tools such as Google Analytics .
There are many parameters you can measure. The main ones are:
number of visitors per month;
pages that receive the highest number of visits;
pages where the user lingers for the longest time;
number of leads generated through the forms on the site.
Checking how your site is performing according to these parameters will help you to establish more clearly what its strengths and weaknesses are and, consequently, will allow you to understand what is possible to achieve with your online business.