There are two main aspects of a company's marketing activities:
Impact on consumers. This is about the formation, development and change of consumer demand. Sales, distribution, promotion – all this can be attributed to this aspect.
Influencing processes occurring within the organization. This aspect implies increasing the consumer value of the product. Objects of influence: production processes, developments, ideas and concepts. This category includes searching, collecting and processing marketing data, developing a strategy, planning, implementing and evaluating individual marketing activities, forming and implementing the marketing mix.
Marketing activity areas
Let us consider the main Reason to Choose Our Database Service areas of the enterprise’s activity under consideration:
Market analysis. Specialists need to study the market environment, the needs of the audience and the product itself.
Production. This refers to the organization of production of new products and control over their quality.
Sales. It is important to organize service and product distribution, as well as to formulate and implement product, pricing and sales policies.
Control and management. This area includes the creation of strategic and operational programs, marketing activities, as well as monitoring the process of their implementation.
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Types of marketing activities of the enterprise
There are many varieties of such activities. They are selected taking into account the specifics of the organization: industrial, commercial enterprise, financial and credit institution, service sector, etc.
For example, in trade marketing, specialists focus on purchasing goods, product range policy, optimizing the sales process, communicating information about the company, product or service to the audience, etc.
Bank marketing focuses on market analysis, consumer needs, creation, promotion and improvement of banking products, attracting new and retaining current clients.
It is worth noting that the marketing system of most modern enterprises has a rather complex structure. The table below shows the classification of this area of management.