The optimization of websites to position themselves in search engines has also undergone a spectacular improvement in recent times.
Today, tools like SEMrush, Google KeyWord Planner, or Screaming Frog have allowed marketers to detect errors on pages with such a high level of detail that it makes optimization much easier. That's why SEO has become a strong lead generation platform.
SEO optimization has 4 fundamental parts: analysis, keyword research, On samoa business email list -Page SEO and Off-Page SEO . Let's see what each one involves and what tool we can recommend to simplify the tasks.
Analysis. You can find out the status of your website and perform a complete audit that will allow you to evaluate the speed of the page, estimate web traffic and detect broken links, server errors, duplicate content, redirection, etc.
Tools like Screaming Frog, Woorank or Site Analyzer can help you complete this step.
Keyword Research. Tools that work towards this goal will allow you to have a fairly accurate idea of which keywords are driving the most web traffic to your competitors. In addition, you will be able to perform an analysis of the difficulty level of a keyword or find long-tail keywords.
Tools like SEMrush, Google Keyword Planner or Keyword Tool IO will help you accomplish this task.
On-Page SEO. This focuses on optimizing internal elements of a website to improve its positioning. You can analyze the length of the content as well as the density of keywords. You can also find out if there is a percentage of duplicate content.
Tools like MOZ or SEOQuake will give you a clear view on this point.
Off-Page SEO. This focuses on improving and efficiently managing off-page actions. Among the things you can analyze are the evolution of incoming links, the domains that link to your site, and negative links that can be very harmful to your website. Tools like Ahrefs, Magestic, or Monitor Backlinks will help you do this.
Advertising
Digital advertising campaigns currently represent one of the most profitable strategies for companies . Investment in search engine and social media ads exceeds investment in traditional advertising thanks to the ease of measuring results, versatility and the possibility of immediate reaction.
Tools like Facebook Campaign Manager, Google Ads, Twitter Ads, LinkedIn Ads, and TikTok Business work hand in hand with Google Analytics, Data Studio, and Tag Manager to present an explosive combo, full of efficiency.