With the Organic Research tool , you can monitor the organic search visibility of the target website on a day-to-day basis.
We will continue with our analysis model and see how Zara is behaving in organic search:
Competitive study - Organic research
At a glance, you can discover:
The total number of target keywords on the website with organic positions (in the Google Top 100), presented visually.
Expected monthly traffic from those keywords.
Estimated price of keywords given in Google Ads texts.
Branded and non-branded traffic volume.
You can go into more detail about your competitors' keywords that enable them to rank highly taiwan phone code in organic search:
Discover your most successful keywords.
Get an idea of consumer behavior based on search frequency.
View the most popular pages that users have found through organic search.
Plan initial ideas on how you can optimize your campaign to increase your rankings and conversions.
Competitor Study - Organic Position Research
There are two other ways to gain deeper insight into your competitors' SEO:
Find gaps in your rivals' coverage with the Backlink Gap tool . The competitors you analyze can be root domains, subdomains, or URLs. A good way to use this knowledge can be to try to reach out to those sources that are linking to your competitors but not to you.
Improve your content marketing strategy with Keyword Gap . The tool allows you to compare all similarities and differences between keyword portfolios (organic, paid or PLA) of up to five domains at the same time.
Competitor Study - Keyword Gap
3.- Get marketing ideas from t