Make sure your lead magnet is aimed at a real pain point

[AsaduzzamanFoysal]

However, people will need to enter their contact information if they want to receive this resource, and this helps the company get more leads that they can then nurture in their sales funnel. These two are great examples of how you can create relevant lead magnets for your website and will serve you well to draw inspiration from.

To make sure your lead magnet provides real value to uk phone number list your target audience, you should ensure it addresses a common pain point. This is one of the effectivecontent marketing tipswhich can help you achieve the best possible results.

One way you can ensure that your lead magnets address customer pain points is to learn about the exact problems your customers are having. We’ve previously described how you can do this by doing keyword research and reviewing questions sent to your customer support team.

You can also join social media forums likeRedditorQuoraand then keep an eye out for discussions around your niche. When you read these discussions, you will find areas where people are having problems and you will start to get ideas on how to create lead magnets that can solve those problems.

To give you some inspiration, let's take a look at how we do it at Loganix.


One of the lead magnets we offer on our website is a set of useful SEO templates and guides that can help our visitors with various marketing techniques. We have created templates to help with tasks such as creating content summaries, planning content strategies, keyword research, or writing SEO contracts.