Inbound Marketing: How to turn customers into ambassadors

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Getting customers to become loyal followers of a brand is one of the most important aspects of inbound marketing. It is this process that will turn them into ambassadors and get them to recommend you to other users. Find out in this article how to create and maintain a community of ambassadors.

What does it mean to be a “brand ambassador”?
In marketing, this concept has several definitions, but basically, it refers to those users who are fully familiar with the product or service that the company offers, and who know, based on their experience, what its characteristics, advantages and even disadvantages are.

In fact, these types of customers establish a deep connection with the company over the years and are able to recommend it to other users, defend it from criticism and support it in difficult moments, such as media controversies or annoying comparisons.

Why is it important to turn customers into ambassadors?
A loyal customer is a regular consumer who returns to your store frequently. In addition, they are excellent brand promoters on social media. Therefore, the techniques you can apply are very varied and provide the possibility of acting from different angles. Below we tell you about 9 techniques you can implement:

1. Distinctive benefits
Discounts and promotions will no longer be enough in this proces croatia mobile phone number list s. Sure, they will still be important, but your ambassadors need to go one step further. For example, a rewards program for those who have made at least three purchases in the last six months is an attractive way to generate loyalty.

The rewards of the aforementioned program can include faster shipping, interest-free payment terms, and even the chance to hear about a product before the rest of your customers by sending them a free sample or the launch date.

Learn how to turn customers into ambassadors

2. Exemplary branding work
Your brand values ​​should be similar to those of your customers, of course. For example, a food and beverage chain may donate 20% of its profits to a charity. Promoting the idea by explaining why it is important to give back to society will help the audience understand the company's mission.

Customers who purchase on this date will receive a reward later, but beyond the monetary value, many of them will identify with the brand and recommend it to their loved ones.



3. Interaction with your brand
Use your imagination to gain their trust. For example, how about rewarding those who download your app with a discount code? This will also help you generate more mobile traffic.