Content Marketing: The 6 secrets of high-performance content

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Creating good web content is not enough. Content marketing specialists advise aiming for effective content; that is, content that is attractive and relevant, that satisfies the user's search intent, that goes from good to excellent and is optimized to help SEO positioning.

In the following lines we will tell you some secrets that content marketing specialists have revealed to produce high-performance content that encourages our readers to connect with us.

1. Use keywords that satisfy the audience's search intent
High-performance content stands out for taking into account the reader's search intent to capture the right traffic. There is no point in having many visitors if none of them end up accessing the link to delve into the content.

High-performing content includes the keywords that readers are using for their searches.

There are 4 types of search intent:

Navigational : The user is organically pursuing a specific business or website and wants assistance navigating the site.
Information :users are looking for answers to their questions or to solve a specific problem.
Research : the user conducts research to advance from the information phase to the transactional phase, in order to subsequently make purchases in the future.
Transactional : the user is ready to make a specific and intentional purchase, they just need the last dose of information to reaffirm their decision.
You need to give strength to your content with keywords that connect with your target audience and their search intent. The most important thing after making the best possible selection of keywords is to introduce them into your content in a natural and subtle way.

The secrets of high-performance content

2. Create attractive and useful headlines
In high-performance content, headlines have an irresistible appeal that invites the user to delve deeper into the content, awakening a great interest in delving deeper into the information, with headlines then being the hook or first contact element.

High-performing content produces headlines that are useful, as it is not about capturing the reader's attention with a misleading or sensational title, but rather creating headlines that present a true summary of the content you want to explore, inviting the reader to dive into the content because they are confident that they found what they were looking for.

It is vital not to disappoint the reader with headlines that are far from what the content says; coherence and relationship between one and the other is the combination to attract and retain the audience.



3. Develop fluent reading content
In content marketing, titles are key because they attract the reader. But colombia mobile phone number list a well-structured text will keep the reader interested until the end of the page, thus achieving the objectives more broadly.

Does the content keep the reader engaged at all times? Does it satisfy the reader's search or does it show ambiguities that scare them away? Focus on maintaining coherent and orderly web content that, at the end, induces the reader to take action towards our objectives. For this reason, you cannot forget to include an exceptional CTA or call to action.



4. Support the text with relevant images and videos
Images add strength and appeal to content, enriching the visual experience of readers. High-performance content should include images that help describe the text, so they should be relevant and coherent.



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