Storytelling: discover the experience of great storytellers.

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Storytelling is one of the most interesting current marketing trends. Thanks to this technique, it is possible to connect emotionally with all types of audiences and get them to know relevant stories related to the services and products offered by the brand. So let's discover what some great storytellers say about their experience in this field, so that you can apply their advice to your strategy.

Joseph Gordon-Levitt and his valuable advice
The famous and charismatic actor who starred in films such as Inception and (500) Days of Summer , surprisingly also knows how to tell stories to reach a common goal. In addition to his work as a movie star, he has created a company called Hit Record .

This project innovatively sums up the actor's main idea regarding Storytelling: according to his concepts, this technique should involve the collaboration of several creative minds and talents, so that the results are truly spectacular. On Hit Record , any user can submit ideas in different formats, such as texts, videos, art in general or music.

The most creative entries are reviewed by the production staff, who will improve them by adding elements they consider necessary, with the author's permission. Finally, the artists can aspire to a reasonable payment and their work will be made known through the main page.

In short: Joseph Gordon-Levitt and his team give ordinary people the opportunity to cayman islands mobile phone number list tell stories in an artistic way. The collaboration of other experts achieves a better result, which could then attract the attention of various brands. So, there is strength in numbers.

Discover the experience of great storytellers

Laura Berkobin explains what the most important question is in Inbound Marketing
The reason why some marketers fail in their strategies is because they do not ask themselves the most important question before starting a campaign, which is: “Why are we going to sell this product?” before allocating resources to promote it.

As explained by Laura Berkobin, creative director of the automotive project known as Pull-A-Part, retailers need to know their audience. Therefore, answering the aforementioned question will help them determine how they will improve their audience's experience, an essential factor for success.

Berkobin has set an example for other marketers in this regard, creating a series of helpful tutorials for the hobbyist public, with a good dose of humor to make the process easier. Of course, the production of this series of instructive stories would not have been possible without a deep understanding of the needs of the public, thanks to the analysis of their previous behavior, suggestions and requests.