How changing web servers affects SEO

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Let's say your company or brand is very well positioned thanks to the SEO strategy designed by the marketing expert . Many hours were invested in the design and implementation of this strategy, and your company is going from strength to strength.

But then the inevitable happens: your company's website has started to slow down due to increased traffic and the addition of new features, so it becomes inevitable to change your website's server in order to solve these problems.

However, you don't have to be afraid of taking this step, because if there is one thing that is constant, it is change, and SEO or marketing are no exception to this reality. That is why in this article we explain how changing web servers affects SEO.

What is a server change?
This involves moving all active mailbox database copies from the current mailbox server to one or more mailbox servers within a database availability group (DAG). This activity is done as part of the current scheduled mailbox outage.

How changing web servers affects SEO
In simpler terms, all web pages are hosted on a server system (or mega computer) that provides Internet connectivity, data storage space, and the programs that make it work.

During the lifespan of websites, migrations from one server to another must be done in order to meet new requirements or take advantage of new features. And all of these operations must be done in such a way that the SEO of your website is not affected.

What happens in Google after changing the website hosting location?
When a server change occurs, the first thing you need to do is be prepared. Here's what happens:

Google slows down crawling (only at the beginning)
The first change you have to deal with after changing your website's hosting is slowing down namibia mobile phone number list the crawling. This is done so that Google doesn't cause any inconvenience by crawling the site too frequently.

Crawling will resume as soon as Google knows there are no issues with the server change. Whether you move to a hosting provider in the same location or another one, Google will be cautious about how often it crawls your site.

When you have to change hosting, you may notice that your systems slow down a bit at first. As soon as the systems tell you that you can go faster, your website will load again quickly.

The loading time increases considerably
If a large portion of your audience lives farther away from where your website is hosted, this inevitably leads to a much slower user experience. This in turn affects the loading speed and ranking of your website in search results.

How changing web servers affects SEO
Larger geographic movements affect how quickly a website loads. Due to computer laws and physics, reaching a server that is far away can take longer.

Host your website in different locations to avoid the likelihood of your website loading slowly . There are content delivery networks (CDNs) that do this frequently, and depending on the hosting platform, your website may be located on multiple servers.

Many websites use servers in many different locations to be closer to their users. A content delivery network often does this, and if you use a hosting platform, they are probably already doing this for you.