Immersive technologies create unique experiences

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With this software, you can create more engaging and entertaining marketing materials. Augmented reality (AR) and virtual reality (VR) are two of the most well-known types of immersive technologies.

While this digital marketing trend may seem futuristic, some brands are already harnessing the power of immersive technologies in their marketing.

For example, furniture company Ikea used AR uae business email list to help customers visualize how its products would look in their homes:

Ikea AR marketing campaign.
Additionally, most online prescription eyewear stores today use immersive technology. Most sites have an interface that allows customers to see how a particular frame would look on them.

Interface that allows you to try on glasses virtually
Immersive marketing doesn't have to be high-tech. Something as simple as a 360-degree video of your products can help your customers make more informed purchasing decisions.

10. Marketing without cooking
Cookies are small pieces of code that are placed on visitors' devices. Traditionally, business owners have used third-party cookies to track shoppers' digital footprints and identify people who access their sites through affiliate links.

However, Google plans to phase out support for third-party cookies in Chrome for privacy reasons.

Privacy-focused legislation such as the General Data Protection Regulation (GDPR) has also made the use of cookies much more complicated. With this in mind, we expect a massive rise in cookie-free marketing in 2022.

Cookieless marketing may involve using powerful Artificial Intelligence (AI) algorithms to target specific audiences anonymously. It may also use authenticated solutions.