Although very much a cliché, when it comes to our business relationships, ‘their success is our success’. As a services company, our fate is tied to theirs.
Which is why the simple action of ‘pulling everyone together’, stepping back and having a formalised discussion or presentation about the ‘business’- be that the strategic vision, new methodologies being introduced, new technologies acquired, the campaign calendar, whatever – high level conversations about the ‘business’, its long term objectives and vision are so important.
The vendor day presentation was an opportunity for the business to bring the partners up to date in one fell swoop, discussing where they are, where they want to go and the practical application of bringing that vision to life.
I can’t stress enough the importance of this. Not only does it mean you sierra leone email list 38886 contact leads communicate one story to everyone efficiently (saving time), lowering the chance of miscommunication or varying interpretations, but also the very exercise of developing the presentation realigns the business and reminds them of their overarching goals.
Which, let’s face it, can become lost in the day-to-day fodder of getting stuff done.
Now this was communication on a large scale; a 3 year business plan outlining the vision and internal restructuring (people, place, infrastructure) and ‘why’ we as partners are vital for helping to realise their vision. This very smart exercise allows us as partners to;
take a step back and re-evaluate our current scope of work and make sure we’re delivering to the clients roadmap
see if there’s opportunity to further expand the current relationship and services we provide, growing both businesses in the process
feel included, valued and responsible for our part.
After all, clients hire partners for their expertise. Sometimes it can feel like a one-way relationship, but the act of keeping us engaged in your vision means we are part of your future.