2015 will be the year for Data Scientists

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God forbid, but the geeks will inherit the earth. Data Scientists will become more mainstream; that is, if you can find one and afford to pay them. Demand will sky rocket. There will be 4.4 million jobs globally in analytics, but only one-third of those jobs will be filled. Gartner says the demand for Big Data is growing, and enterprises will need to reassess their competencies and skills to respond to this opportunity. Those that are data driven will reap the rewards; those that don’t will rapidly fall behind. Universities are now starting to teach this stuff – which will help, but we still have a severe shortage.

So, there you have it. It’ll get more mainstream, be more accessible and offer rwanda email list 120446 contact leads more support all through a greater realisation about the return on investment. Let us know what you think will be the main areas of growth for 2015 and how you think you might fondly remember the year in 5 years.

A crazy amount of data is generated on the net every second, and with technology’s ability to deliver on personalisation catching up, the possibilities of what can be done in digital is mind boggling. But when using customer data to personalise digital experiences the best sentiment for organisations to grip to might be “don’t be creepy”.

Being able to use the data is just the first step in personalisation. Setting the right strategy, creating the right processes and thinking about your ‘ethical rule book for data use’ is crucial to making sure your brand doesn’t suffer any long-term damage by making your audience feel uncomfortable with the way their personal information is being used.

3 factors for your rule book.
If your organisation is thinking about embarking on a personalisation journey – whether it be basic targeting, a re-marketing exercise or a complete personalised communications plan – there are 3 simple factors to consider including in your rule book:
1. Be transparent.
Knowing that the content being shown has been personalised makes a big difference to how your customers will receive it. And giving people the choice to ‘opt out’ or change their personalisation settings can significantly help audiences feel empowered.