Utilize third-party tools and technologies

[shaownhasan]

Manage user growth expectations
Sean shares important insights about subscriber growth through his own experience. His podcast channel quickly attracted 250,000 subscribers with two hit short films (one with 20 million views, the othe dominican republic email list r with 10 million views), but he sees those numbers very differently.

Quoting HubSpot's chief marketing officer that "YouTube subscribers are the most valuable subscribers on the internet," Sean clarified that this value primarily applies to long-form content subscribers.

Focus on sustained underlying performance
Sean advocates maintaining a strong baseline performance rather than chasing viral moments. He used his channel as an example of why maintaining 800,000 monthly views of long-form content is more valuable than the occasional viral hit.

Over time, these high-quality audiences typically provide more sustainable engagement and better business results.

Sean Cannell is the founder of Think Media, a company dedicated to providing technology and gear advice to creators and entrepreneurs. He is the co-author of YouTube Secrets and co-host of the Think Media Podcast, a show dedicated to YouTube strategy. You can connect with Sean on YouTube, Facebook, Instagram and LinkedIn.