How to determine B2B marketing objectives?

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For any action plan, it is possible to set in advance what are known as "SMART" objectives : Specific, Measurable, Achievable, Realistic and Time-bound (SMART). It is essential to start from a consistent basis with a clear objective, such as a 15% increase in turnover over a period of 6 months, for example. The objectives set respond to strategic imperatives determined by the management of a company, generally around an increase in turnover in the short or medium term.

Intermediate objectives can also be set based on specific indicators, such as customer acquisition costs or conversion rates. Achieving these different objectives is only possible by developing actions aimed at the right target audience. The customer's point of view is a key element in understanding the target audience's behaviour and how best to meet their needs.

Some examples of successful B2B marketing strategies
VirtualExpo's experience in this field has been instrumental in achieving numerous successes in supporting companies. Several examples of successful strategies can be highlighted.

Schenker Watermakers , a maritime company, used the NauticExpo marketplace to gain international visibility . Thanks to the platform being available in 9 languages, it was able to benefit from qualified traffic to its website and receive advice f australia mobile phone number list rom a content expert and an SEO manager .

Opinion Ciatti , a company specialising in interior objects and accessories, was looking for new clients to increase its turnover. In this case too, being present on a B2B marketplace such as ArchiExpo has allowed it to obtain more quotes and orders in just a few months .

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