The concept of selective ignoring . When viewing a website page, users immediately perceive some part of the information, while they simply ignore the data that is of no interest to them. That is why UX designers try to clearly structure all important information and present it in the most concise form possible without unnecessary decorative elements, so that nothing distracts the visitor.
Miller's Law . On average, a person can remember about 7 ± 2 elements presented to him simultaneously. As we have already found out, when viewing a website page, perception works in an accelerated mode (a full analysis takes 10-15 seconds), so the number of elements can be safely halved. The interface should be built in such a way that all important information fits into these 10-15 seconds. Website developers are required to skillfully direct the user's attention, placing hints, pop-up notification windows, etc. in the right places.
Mental models . Our brain prefers a proven path to searching for new ways of action, which is why previous experience of interaction with an object is so important. Perception in this case will be based on an already familiar pattern. For example, a visitor expects to see a login/registration field on a site in the upper right corner of the page, and he may be surprised and even stupefied when he finds it, say, in the lower vietnam whatsapp number left corner.
The above laws of visual perception do not exist on their own, but in combination with the principles of Gestalt theory.
Development of a commercial website on wordpress case
Gestalt principles in website interface development
Gestalt in design is revealed through a number of principles that help to create the interface of a selling website.
Gestalt in design – Simplicity
The superiority of the whole image over details in our perception also means that the brain recognizes simple forms faster than complex ones.
When developing a graphic design for a sales website, it is advisable to give all unique interface elements a familiar and understandable form for users, and then “inside” it, give free rein to your imagination and be creative from the heart.
So, on the one hand, the user sees the form and recognizes it as familiar, but at the