If you’re interested in capitalizing on the increased consumer activity during the holiday season, it’s more important than ever to adapt your marketing campaigns to seasonal trends . If you don’t, you’ll either be overshadowed by your competition or go over your paid search budget while still missing your conversion goals.
During this time of year, there is exceptionally fierce competition for usa numbers list advertising on Google Ads and other advertising platforms such as Facebook or Instagram. The stakes are extremely high. In 2021 alone, consumers spent a total of $33.9 billion on online purchases between Cyber Monday and the Christmas holidays .
To get your share of the revenue from purchases, you need to optimize your campaigns to keep your brand in the spotlight. Here are some features you can take advantage of in Google Ads to make your holiday advertising campaign the most effective yet.As an added bonus, we've included a final checklist to ensure your campaigns are ready for the holiday season..
Google Performance Max campaigns , a relatively new type of conversion-focused digital marketing campaign , are a simple way to integrate the full range of channels into your marketing strategy. But what does “Performance Max” really mean?