Customers who receive relevant emails from you are far less likely to unsubscribe.
When you send targeted email list france emails, the data related to engagement, conversions and open rates is valuable and helps you make improvements to future campaigns.
A/B testing is simple and measurable.
Sending your customers relevant content builds their trust and helps you remain compliant with data protection laws.
It’s easily scalable, which means it’s something every business can do.
When the time comes to create a targeted email marketing campaign, it doesn’t need to be a long and drawn-out process. In fact, if your organisation already sends out email communications to your customers, you likely already have everything in place to ensure it’s targeted.
Follow the below guide to make the first steps towards creating your own targeted email marketing campaigns.
Set targets
Before you begin putting your targeted email marketing campaign together, you first need to understand its goals. Is it to increase sales, boost customer retention, or re-engage dormant customers? When you know the goal you want to achieve – which should align with the overall goals of your business – you can begin setting specific targets that will allow you to determine the success of your campaign.