–> When you make the “switch” and stop thinking of your website as an “interactive brochure” and start thinking of it as an “information center for your customer’s journey,” a whole universe opens up for your digital presence.
Your website should be easy to navigate and provide all the necessary information to help customers understand the problem and find a solution. For example, if you run a consulting services business, you should include information about your areas of expertise, your methodologies, and your past clients. The user experience on your website should be clear and organized, helping customers get answers to their questions quickly and easily.
–> Before you even think about your website, you need to have a very clear understanding of your customer journey. There is a big difference between the journey of a B2B buyer looking for a SaaS costing around $100 per month, and a B2B buyer looking to solve a core process project with a consultative solution valued at $100,000+. Both are B2B, but the journey is very different. One may be a one-person journey, and the other may involve 7-10 people. One may take a month, another may take 6 months, to name just 2 of the many differences.
In the middle of the funnel (MoFu), potential customers will be more proactive phone number in korea in researching and convincing themselves that your solution is the right one. This is where your website should include more in-depth content, such as customer testimonials, demo videos, infographics, and other visual tools to aid decision-making. At this point, visitors are looking for proof and reassurance to confirm that they are making the right decision, and it is important to provide them with the necessary information to help them in their research process.
–> If your website is positioned as your prospect’s go-to place on their journey, you will get them to turn to it when they need information to move forward in their process. You must show them that you know their journey, that you know the path, the shortcuts, the problems and the solutions. But you must also show them how others like them have been there before. Use testimonials and use and success cases to achieve this.
Finally, at the bottom of the funnel (BoFu), your website should help customers become convinced that your solution is the best option. Here you should include a clear and concise call to action that guides customers towards purchasing. For example, if you have an e-commerce site, you should include a “buy now” button on your product page, and provide information about shipping and return policies.