The importance of sustainability in France

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Furthermore, the French tend to be quite indirect in negotiations, meaning that hearing a flat “no” is very rare, which can be draining on sales teams.

In France, sustainability is a key factor for consumers. Brands that promote ecological values ​​and responsible practices have a competitive advantage. For example, using recyclable materials, implementing ethical processes or supporting social causes can strengthen brand perception. Including testimonials and reviews from other users also builds trust and encourages conversion.

In Spain, although sustainability is gaining importance, it is not yet as important a factor as in France. Here, the focus is usually more on the functionality and immediate impact of the product.

How to define a good international marketing strategy for the French market?
For brands looking to expand into the French market, it is essential el salvador leads to adapt their messages, formats and strategies to resonate with local values ​​and expectations. Understanding these cultural particularities not only ensures better campaign performance, but also strengthens the emotional connection with consumers in each country.

At Magnetic Way, we support companies in the technology sector in their international expansion. Are you ready to optimize your marketing strategy? With an approach adapted to cultural differences, success is within your reach.The benefits of using video marketing in your content strategy
Videos generate more interaction
Video content generates more interaction or engagement , simply because it is more entertaining than text or images. Moving images help us to convey a more complex and stimulating message to our target audience. For this reason, the conversion rate is always higher for materials containing videos, whether they are landing pages , sponsored campaigns or emails.

In fact, according to Render Forest , using videos on a landing page can increase conversion rates by up to 86%.

Visual content has an impact on SEO
The impact of videos on SEO is not negligible. In addition to the proven fact that Internet users spend more time on a page when it includes a video, search engine algorithms take into account the time spent on a web page for SEO. That is why the Googlebot favours pages with integrated YouTube videos.

Subtitles also play an important role in SEO . Google and YouTube (the 2 largest search engines today) pay special attention to subtitles because they improve the readability of the video and make it accessible to a wider audience, especially people with hearing impairments.