3. Analyze the authority

[Dimaeiya333]

Domain authority is an indicator that is scored from 0 to 100 and helps predict how a website will perform in search engines.

There are different tools that calculate this metric, one of them is the SEMrush Authority Score , which calculates the SEO performance and quality of a domain through a neural network algorithm based on different factors such as search volume, website speed, quality and quantity of backlinks, among many others.


In Ahrefs, however, the equivalent indicator is called Domain Rating (DR):


4. Plan your strategy
Once you know what content you want to include in your strategy and you've analyzed your competition, you can start planning ways to acquire backlinks . One of them is by creating content that delivers a lot of value and contains relevant data; this way, other sites could link to your content naturally without even asking for it . You can also ask for links from those who mention your brand or buy links from press sites, among many other tactics.

Learn more about our LINKBUILDING service for companies
Essential Linkbuilding Tools
To execute your strategy you need analysis tools that allow you to make the right decisions and choose quality backlinks. Among the dozens of software programs that exist for this purpose, we will name 3 of them.

1. SEMrush Backlink Audit
With this SEMrush tool you can see the numbers of inbound links from your domain or from a third party. This way you can analyze the quantity, referring domains, toxicity and more than 45 metrics that will help you plan your climb to the top of Google.


2. Buzzstream
It is a CRM that allows you to build a link building campaign and has multiple tools that allow you to find new backlink opportunities, create media contact lists, track and many other features that will help automate the link building process.


3. Ahrefs Site Explorer
The Site Explorer tool features the fastest backlink tracking on the market and allows you to book your list investigate any URL to find out what backlinks it contains, its domain authority, referring domains, traffic volume, number of keywords it targets, among many other metrics that will help you plan your strategy.


Postedin: a corporate link building team at your service
We know that applying this strategy is not an easy task at all, it requires experience and the necessary knowledge. The basis for achieving the objectives of a link building campaign is to have a specialized team like Postedin , capable of improving Off-page SEO through:

Quality backlinks : we prospect sites with high Domain Rating (DR) and relevant links to the target content.

Premium Media: Our link building strategy service with guest blogging , considers the creation of articles and the publication of this content in premium media.

Monitoring: consulting and advice on the selection of target keywords and anchor text, with monthly reports on the evolution of organic positioning.

Want to know how we do it? Schedule your free 15-minute call and learn about our service.

Related Articles